Andrea thrives in the fast-paced environment of aggressive growth. With over 15 years of agency and PR experience, she is the strategic glue that keeps the T3 framework moving toward a collective goal.
Master of Chaos: Andrea excels at getting diverse teams on the same page, ensuring that communication is clear, contextual, and solution-oriented.
Operational Precision: She possesses a unique ability to maintain high-level strategic vision while managing the minute details that keep projects on task and on budget.
Resource Advocate: Andrea understands how to leverage internal resources thoughtfully to serve clients of all sizes, from community banks to national institutions.
Bank marketing requires precision timing and zero-error execution. Andrea’s operational focus is the reason our 30-day workflow is consistent every month. Here is how her expertise protects your institution:
The T3 program is built to activate quickly. Andrea manages the “chaotic” transition of your core data files into our production engine.
Why it matters: She removes the burden from your internal team. Andrea ensures that suppressions are applied and production files are transmitted accurately so your “Day 1” starts without a hitch.
Andrea keeps all the “plates spinning” at an even pace.
Why it matters: Marketing to financial consumers involves many moving parts—direct mail drops, digital delivery, and quarterly model updates. Andrea ensures these channels never conflict, keeping your brand message synchronized and your ROI maximized.
We rely on Andrea to keep our agency focused and on budget.
Why it matters: Financial institutions operate on strict deadlines. Whether it is an early hole in a campaign or a shift in market intelligence, Andrea pivots the team to ensure reporting is reviewed and next steps are invoiced clearly and on time.
Her background in PR and advertising for major firms means she knows how to speak the language of executives and boards.
Why it matters: She understands that the “context” of a campaign is just as important as the creative. She manages the personalities and details involved in complex approvals so you can focus on managing your new deposits.
Education & Credentials:
B.S. in Public Relations: Freed-Hardeman University.
M.A. in Advertising and Public Relations: The University of Alabama.
