Deposit Mix Optimizer – T3 Deposits

Deposit Mix Calculator

1) T3 System Inputs

Includes strategy, modeling, creative, media. Example per month minimum cost — $15,000.

Target Households / Audience Households in the audience defined and prioritized by T3. Assumption Mode Sets defaults. You can still edit each product below.

3) Allocate Your Mix

Free Checking25%

Premium Checking20%

Savings15%

Money Market20%

CD20%

Total allocation 100%

4) Projected Results

Projected New Accounts

—

Projected New Deposits

—

Cost per Account (CPA)

—

Cost per $1,000 Deposits

—

By Product

Product

Investment

Accounts

Deposits

Free Checking

—

Premium Checking

—

Savings

—

Money Market

—

Deposits are directional balance estimates, not profit.

T3 Inputs

Includes strategy, modeling, creative, media.

Example per month minimum cost — $15,000.

Target Households

Mix

Free Checking25%

Premium20%

Savings15%

Money Market20%

CD20%

Total 100%

Results

New Accounts

—

New Deposits

—

CPA

—

Cost / $1K

—

By Product

Free Checking——

Premium——

Savings——

Money Market——

CD——

Deposits are directional balance estimates, not profit.

Turn Estimates Into a Real Pro Forma

Share with a little information and we’ll model the opportunity, recommend the right mix, and outline a launch plan.